Roadshow woos GCC tourists to ‘Shop Bahrain’

Manama : A gulf wide roadshow to woo tourists and announce details of the forthcoming Bahrain shopping festival “Shop Bahrain” has been held recently. 

Chief Executive Officer of Bahrain Tourism and Exhibitions Authority, Shaikh Khaled bin Humood Al Khalifa, took part in the roadshow. 

The show focused on introducing the residents and visitors coming from the neighbouring countries about the festival activities as well as to showcase the Kingdom as a family destination regionally. 

This was announced during a press conference held yesterday at the Four Seasons Hotel, Riyadh. 

The roadshow will also be held in Doha and Kuwait, it was announced. 

The Festival, co-organised by the Bahrain Tourism and Exhibitions Authority (BTEA) and Tamkeen, is held in cooperation with the partners from the public and private sector such as Gulf Air, Batelco and YK Al Moayyed & Sons. 

The 30-day event, aimed at celebrating the Kingdom’s hospitality and tourism offering, will kick off on January 19, 2017 and will run until 18 February 2017.

“The third-edition of the Festival aims to further drive the growth of the tourism and retail sectors through a close cooperation with the hospitality sector and shopping malls. This will contribute to the development of the national economy whilst attracting tourists from the Gulf region,” said the Chief Executive of the Bahrain Tourism and Exhibitions Authority, Shaikh Khalid bin Humood Al Khalifa.