Seef Properties announces opening of SALT’s latest branch at Al Liwan

Manama

Email: mail@newsofbahrain.com

Seef Properties has announced the opening of a new outlet for the renowned food brand SALT at Al Liwan, one of Bahrain’s most vibrant lifestyle destinations. This opening comes as part of the company’s ongoing strategy to enhance its tenant mix and attract contemporary dining concepts that enrich the visitor experience and cater to the expectations of diverse audience segments.

SALT is widely recognised for introducing an innovative approach to modern dining experiences, driven by its distinctive brand identity and its ability to blend social ambience with interactive culinary concepts.

With this latest addition, Al Liwan continues to strengthen its position as a fully integrated destination that brings together retail, entertainment and a diverse range of dining experiences. The destination has successfully attracted both local and international brands that contribute to creating a lively environment reflective of Bahrain’s community spirit.

Commenting on the opening, Mr Duaij Al Rumaihi, Chief Commercial Officer at Seef Properties, said: “The addition of SALT to Al Liwan represents a prominent step that reflects our vision of delivering refreshed experiences that go beyond the traditional concept of shopping centres. At Seef Properties, we are keen to select brands that offer a strong presence and genuine added value, enhancing the appeal of our destinations and enriching the visitor journey, while keeping pace with the growing food and beverage sector in the Kingdom of Bahrain.” He added: “Since its opening, Al Liwan has successfully established itself as one of the Kingdom’s leading community destinations, supported by the diversity of its offerings, its open-air design and its interactive programmes that appeal to families, youth and visitors of all ages. We look forward to continuing to attract distinctive brands and pioneering experiences that meet the aspirations of the community.”

On his part, Mr Hugo Goncalves, General Manager at The Collection, said: “We are proud to open our new outlet at Al Liwan, which marks an important milestone in our expansion journey in Bahrain. We believe that Al Liwan’s strong social identity aligns seamlessly with the spirit of the SALT brand, and we look forward to delivering experiences that bring people together and transform everyday moments into memorable ones.”

The opening event featured a range of interactive activities organised in collaboration with “Khosh Fikra Media”, alongside a pre-launch promotional campaign during which SALT shakers were distributed across Al Liwan. Holders of the shakers were invited to redeem a complimentary slider at the new outlet, creating strong engagement and notable buzz that reflected SALT’s playful character and community-focused approach.

The opening of SALT forms part of a series of new additions that Al Liwan continues to attract, reaffirming Seef Properties’ commitment to developing dynamic destinations that meet community expectations and further strengthen Bahrain’s position as a leading cultural and tourism hub in the region. With a vision to challenge conventional dining norms, SALT has grown into a symbol of contemporary food culture in the Gulf. With its expanding presence across the GCC, the brand continues to redefine dining as a social and lifestyle experience, transforming every day spaces into exceptional culinary and community- driven destinations.