Ray-Ban and A$AP Rocky Launch Futuristic Eyewear Collection at Paris Fashion Week

TDT | Manama

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Ray-Ban and hip-hop icon A$AP Rocky are once again pushing the boundaries of fashion with the launch of “The Next Generation” — a bold new eyewear collection that blends futuristic design with street style flair. The collection made its debut on the AWGE runway during Men’s Paris Fashion Week, capturing attention with its cutting-edge look and limited-edition status.

This exclusive drop from Ray-Ban Studios features three new styles: Ultra Wrap 001, Ultra Wrap 002, and Ultra Wrap 003. Each frame takes a daring step away from traditional eyewear design, featuring sweeping curves, sculptural lines, and a distinctly futuristic aesthetic. These aren’t just sunglasses — they’re a glimpse into what’s next.

The collection’s standout elements include:

Ultra-wrapped designs that hug the face in a bold, avant-garde silhouette

Classic black styles paired with vibrant options like translucent gold and mirrored lenses

Luxury packaging, with each pair presented in a clear plexiglass cube and a specially designed case stamped with the A$AP Rocky x Ray-Ban logo — a nod to its collectible appeal

Described as “wearable art,” the collection reflects A$AP Rocky’s creative vision — one that brings Harlem’s cultural energy to the global fashion stage. This launch marks a new chapter for Ray-Ban Studios, where tradition meets innovation in bold, expressive form.

Limited quantities available. Once it’s gone, it’s gone — because the future doesn’t wait.