LET’S EATALIAN in Bahrain

TDT | Manama

LuLu Hypermarket is celebrating the goodness and gourmet taste of Italian food and health benefits of a Mediterranean diet with the “LET’S EATALIAN” promotion at LuLu Saar (Atrium Mall). The festival, which runs till October 7, was inaugurated by Italian Ambassador to Bahrain, Paola Amadei in the presence of LuLu Group Director Juzer Rupawala.

It has been arranged by ITA, the Italian Trade Agency and Trade Promotion Section of the Italian Embassy in Bahrain in collaboration with Lulu. Shoppers will be treated to a wide range of authentic Italian products - canned vegetables, pasta, rice, cheeses and dairy products, biscuits, coffee, olive oil, fresh fruit and vegetables, chocolate, sauces, spices, and condiments.

There will be dedicated areas in the hypermarket where the new Italian products might be exhibited, tasted, and sold. At the inauguration, popular Italian Chefs Luca Consoli and his mother Guiseppa Bombaci treated guests to a dazzling display of live cooking and a tasting session of Italian dishes.

“We are delighted to work once again with LuLu Group and present the goodness of Italian food in the “Let’s Eatalian” promotion,” said Ambassador Paola Amadei, “The hypermarket’s market presence makes it a very special platform to take our message of gourmet Italian goodness to the public. I believe that Italian food is irresistibly delicious & It means also amazing quality, variety, healthiness.

there is considerable potential for widening the “Made in Italy” market food in Bahrain.” LuLu Group’s Director, Juzer Rupawala said, “LuLu Hypermarket has always tracked and offered top-quality Italian ingredients and food products to customers and we are confident the Let’s Eatalian promotion will expand the scope of Italian food ideas in the Bahrain gourmet scene.

Italian food products are very popular in Bahrain and have healthy association with heart-friendly Mediterranean diet – there are many excellent new products being introduced through this promotion which will find a place in kitchens across the Kingdom.”

Giosafat Riganò, ITA Trade Commissioner, said: “The main aim of ITA-LULU promotion is to enlarge LuLu portfolio of Italian suppliers and increase offer of new Italian products inside the 8 LuLu HYPERMARKET POS in Bahrain, We are particularly happy with the agreement signed by ICE-Agency and LuLu Hypermarkets.

We believe that the promotion that has just started will help us to raise awareness and appreciation of the local market towards Italian food. It is a privilege for us to work with an international player like LuLu Group, whose exceptional commitment will help to give further boost to the already positive Italian exports to this important Gulf market”.