Kim Kardashian’s Skims Brand Opens First Store in Dubai’s Mall of the Emirates

TDT | Manama

Email : editor@newsofbahrain.com

Kim Kardashian’s shapewear empire, Skims, is finally setting up its first-ever physical store in the UAE, making Dubai’s Mall of the Emirates its global retail debut. The move means fans no longer need to rely on online orders from the US or Europe to get their hands on the brand’s iconic pieces.

Skims, known for its neutral-toned sculpting bodysuits, soft loungewear, and even a men’s collection, has become synonymous with comfort-led minimalist fashion. The store will showcase the full range of Skims products under one roof, giving shoppers the opportunity to experience the brand firsthand.

The brand’s quirky innovations, such as the Seamless Sculpt Face Wrap—a jawline-enhancing headband—have sparked viral online conversations, even attracting playful commentary from celebrities like Sir Anthony Hopkins.

Previously available in the UAE only via online platforms like Ounass, this marks Skims’ first physical presence in the region and globally, highlighting Dubai’s position as a prime shopping destination. While prices are expected to be slightly higher than in the US, the store promises a luxury shopping experience true to the Kardashian brand.

The official opening date is yet to be announced, but the store’s arrival has already generated significant buzz, signaling that Kim Kardashian’s empire has firmly landed in Dubai.