Chopard welcomes Zhang Ziyi as global ambassador

Caroline Scheufele - Co-President and Artistic Director, Chopard, announced Chinese actress Zhang Ziyi as its global brand ambassador for Chopard creations. The announcement was made during a rooftop dinner hosted by Scheufele on the Chopard Rooftop at the top of the Martinez Hotel on the ninth day of the 72nd Cannes International Film Festival, to which Chopard is the official partner.

This year, the Chinese actress is celebrating the 20th anniversary of her career - an event to which the Maison Chopard, with its passion for film, has naturally enthusiastically contributed its share of celebrations. The decision to make this announcement during the Cannes International Film Festival is explained by Zhang Ziyi’s close associations with this major international event in honour of the seventh art, and to which Chopard has been the official partner since 1998.

Acclaimed by international critics for her role in Ang Lee’s Crouching Tiger, Hidden Dragon, selected out of competition at Cannes in 2000, the fascinating actress of Memoirs of a Geisha returned to the Festival in competition in 2003 with Lou Ye’s Purple Butterfly. In 2004, she was once again awarded the highest distinction in competition for 2046 by Wong KarWai, and out of competition for Zhang Yimou’s The House of Flying Daggers.

In addition, Zhang Ziyi has also walked the red carpet many times as a member of a jury. In 2006, she participated as a member of the distinguished feature film jury chaired by Wong Kar-Wai; again in 2009 on the Cinéfondation jury; and on that of Un Certain Regard in 2013. Finally, this year, Zhang Ziyi has taken on the role of the godmother of the Trophée Chopard, an award that is part of the official Festival calendar, and which honours two promising young actors.