Zain Bahrain launches new innovative app (Zain Super App) in partnership with Keyrus

Company submission

Zain Bahrain, officially announces the launch of its new innovative App (Zain Super App) in partnership with Keyrus, a global consultancy specialized in data and digital experience. It aims to offer customers a unified experience built on the Omniflow AI -powered platform. This step is part of Zain Bahrain’s ongoing strategy to further accelerate its digital transformation journey, in line with Bahrain’s Economic Vision 2030, and to meet the growing customer demand for fast, seamless, and personalized digital services.

The new innovative Zain Bahrain Super App is built on the Omniflow AI-powered platform, providing advanced and easy-touse solutions tailored to customer needs. With its data-driven core, Omniflow platform enables the continuous optimization of customer experience and value management, making every interaction more innovative, relevant, and engaging.

Zain Bahrain customers can now complete multiple services through the new app including monitoring and managing their usage in real time, effortlessly selecting ideal plans that suit their needs, explore a wide variety of add-ons to further enhance their experience, access intelligent customer support, shop for products and digital services, enjoy seamless access to integrated services from local partners, and manage all payment and recharge options seamlessly.

Ammar Al-Ketbi, Zain Bahrain Acting CEO, commented: “Zain Bahrain’s newly launched next-generation app represents a major milestone in the company’s ongoing digital transformation journey. It reflects Zain’s unwavering commitment to placing customer experience at the heart of its innovation efforts. Built with direct input from customer feedback, the app was designed to address real needs and expectations, delivering a more intuitive, seamless, and efficient user experience. This launch marks a significant leap forward in digital customer engagement, empowering users to manage multiple services effortlessly through a single, unified platform.”

Sara Bouchrara, Omniflow CX Managing Director, commented: “Zain Bahrain’s vision for a unified digital experience is a perfect match for the capabilities of our Omniflow platform. This partnership demonstrates how telecom operators can unlock value by combining UX excellence, agile integration, and data-driven intelligence. It also reflects the momentum of CX transformation across the Middle East, where forward-thinking players like Zain are reshaping the way technology empowers customer engagement.”

Zain Bahrain remains dedicated to enhancing customer experience with innovative solutions and services.