King Hamad University Hospital ranks high on Brand Finance’s global top 250 hospitals
TDT | Manama
The Daily Tribune – www.newsofbahrain.com
Report by Julia Cassano
Bahrain’s King Hamad University Hospital has secured high ranks on the 2023 edition of Brand Finance’s ‘World’s Top 250 Academic Medical Centre’ 2023 ranking, which lists the world’s most reputable centres.
KHUH is placed 44th on the ranking that surveyed 2,500 healthcare professionals worldwide to holistically understand what makes the world’s top academic medical centres.
In the Middle East and North Africa region, KHUH is the thirdbest, after King Faisal Specialist Hospital and Research Centre of Saudi Arabia and Chaim Sheba Medical Centre at Tel HaShomer of Israel.
Bahrain Defence Force (BDF) Hospital is also on the list of the Top 250 AMC Hospitals by Country.
King Faisal Specialist Hospital and Research Centre - the highest-ranked AMC in the MENA region, take the 20th spot. On a scale of 100, King Faisal Specialist Hospital and Research Centre score 67.8 points on the 2023 Brand Strength Index.
Mayo Clinic Health System of the United States, the strongest on the list, reigns supreme with 85.1 points.
Academic Medical Centres from North America, which accounts for seven of the top ten AMCs, dominate the list.
The top-ranked Asian AMC was the AllIndia Institutes of Medical Sciences (AIIMS), in 5th place. The only other Indian AMC included in the ranking was Christian Medical College Vellore, which is in the 27th position.
Other AMCs on the ranking from the GCC include Hamad Medical Corporation from Qatar on 63rd rank (65.7), The College of Medicine and Health Sciences (CMHS) of the United Arab Emirates at 67th rank (65.5), King Abdullah Medical City of Saudi at 77th rank (64.8) and Ministry of National Guard Health Affairs of Saudi at 99th rank (63.5).
The ranking, Brand Finance said, incorporates all factors that reflect the development of an AMC brand, the perceptions of key stakeholders, and the benefits that a strong brand brings to the organisation.
Tremendous opportunity for MENA According to Brand Finance regional analysis, KFSH&RC scored consistently highly across the board as well as other top-scoring AMCs, including Charite and AIIMS, King Faisal Specialist Hospital and Research Centre.
“However, despite KFSH&RC’s leading position and extremely strong reputation in the Gulf region, their global familiarity is lower than most of the other top 20 AMCs,” the report said.
This, the report stressed, also opens up an opportunity “for it and other similar regional leaders to further boost Brand Strength by working to translate local reputation onto a global stage.”
1 million patients annually! East Asia’s top-ranked AMC was Singapore General Hospital (SGH) in the 8th position in the global ranking.
Catering to over 1 million patients annually, SGH scores extremely high in the research and teaching metrics.
In his comments, David Haigh, the Chairman and CEO of Brand Finance, said, “Building a strong brand is a unique challenge for Academic Medical Centres because the structure of an AMC – offering patient treatment, medical research, and education – means that a wide range of stakeholders needs to be considered.
He adds: “A strong brand is essential to developing a sustainable and successful organization through assuring patients and families; attracting exceptional doctors, top students’ applications, and prominent research staff; enabling proud employees, and preferable research publication; garnering support from donors and respect from regulators, governments, and insurers; and to develop a strong network of partners around the world. “
The study surveyed 2,500 leading healthcare professionals to build a peer-driven analysis of the performance of the world’s leading AMC hospitals.