Novo Cinemas reveals expansion plans

Novo Cinemas, a dominant player in the film exhibition market in the Middle East, yesterday announced plans to continue its expansion in the region during the course of 2016. Accordingly, NOVO Cinemas will increase its contracted screen count from 129 in 2015 to over 200 in 2016.

The company also said it would launch a number of additional locations during the year including the much anticipated IMG World of Adventures, World’s largest temperature controlled Indoor Theme Park in Q2 as well as North Gate Mall in
Qatar.

Part of this year’s strategy will also see the unveiling of the newly renovated Dubai Festival City multiplex including 7-star and IMAX and a further expansion of 6 additional screens, and the Ibn Battuta Mall Multiplex including two 7-star with a dedicated VIP lounge as well as renovations at both Megamall and Buhaira locations. 

The first official rollout of 2016 came with the opening of its Dragon Mart 2 location. The newest offering at Nakheel’s new Dragon Mart 2 retail complex boasts 1,800 seats across 12
screens.

Speaking at the launch, Novo Cinemas CEO, Debbie Stanford-Kristiansen said, “We are extremely proud to welcome this latest Novo Cinema address at Dragon Mart 2. This new venue is in line with our vision to offer a truly memorable experience from start to finish to the Middle East’s cinema
lovers.”

Photo: Debbie Stanford-Kristiansen CEO Novo Cinemas and Sherif Taha Projects Director, Novo Cinemas