From Meetings to Mobile
TDT| Manama
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BTEA links partnerships with tech rollout
The Bahrain Tourism and Exhibitions Authority (BTEA) has put both partnerships and digital innovation in the spotlight, hosting a major meeting for industry stakeholders while unveiling new tools to enhance visitor experience.
The session brought together more than 150 hotel representatives and travel agents, in what officials said was part of the Authority’s ongoing drive to strengthen strategic ties and support the growth of the tourism sector.
Dana Osama Al Saad, Deputy CEO of Resources and Projects at BTEA, stressed the importance of the private sector as a key partner in diversifying tourism offerings. She noted that closer cooperation with operators would help position Bahrain as a destination of choice across multiple markets, with positive knock-on effects for the national economy.
Strategy and campaigns
Al Saad also reviewed upcoming promotional campaigns and outlined highlights of the tourism events calendar, while reaffirming the pillars of the sector strategy 2022–2026. She pointed to cultural and historical assets, as well as distinctive national identity, as anchors for sustained tourism development.
In a nod to the sector’s evolving needs, Al Saad highlighted the Authority’s new smartphone application and revamped website. Both tools are designed to make tourism information and services more accessible to visitors, while delivering a smoother, digitally integrated experience.
By linking face-to-face industry engagement with technology rollout, the Authority signalled that the next phase of tourism growth will be defined by stronger partnerships and smarter platforms.
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