Focus on better customer care

Reflecting on the achievements during year 2015, Zain Bahrain yesterday revealed that its main focus during the year was to develop services and packages that suit the needs of customers. 

“We are extremely thrilled with the developments and proud of achievements accomplished as an organisation in the year 2015,” commented Zain Bahrain’s General Manager, Mohammed Zainalabedin. 

“We have also focused our efforts this year in giving back and supporting the community and we will continue to partner the process of progress and change in the Kingdom of Bahrain,” he added. 

Some of the key operational and commercial achievements accomplished throughout the year include the operator’s unveiling of the first personalised home broadband packages “The Big Gigs Family”. 

Dangerous prepaid offer, Addicted to Data and a series of enterprise solutions for business customers were some of the other major launches  by Zain during the year. 

When it comes to Customer Experience, the company kicked off a series of initiatives aimed at providing customers with a superior experience in 2015.

Further strengthening its retail network, Zain Bahrain unveiled its new state-of-the-art experience flagship store located in Bahrain City Centre. The launch echoed the company’s long-term growth strategy and vision to provide the most innovative services and products, and create a truly advanced customer experience.

A new Customer Visit Management system, an automated feedback solution as well as New Self-service tools were also introduced to provide more empowerment and convenience to customers in their interactions with Zain. 

During the year, Zain also entered into partnerships with Ericsson’s Radio Dot System, British School of Bahrain and  National Finance and Exchange Company. 

Zain also held several CSR activities during the year which included the second National Mobile Phone and e-Waste Recycling Campaign among others. 

Major awards received include the recognition of General Manager of Zain Bahrain, Mohammed Zainalabedin during the prestigious Annual Labour Awards ceremony organised by the Ministry of Labour, which came in appreciation of Zainalabedin’s role and outstanding efforts in providing a rewarding work environment along with on-going training and development initiatives for Bahraini workforce.

Most recently, the operator has been awarded the “Middle East Customer Experience Program of the Year” and “Best Customer Experience Brand Strategy” as part of the Middle East CX 2015 Conference, held by Insights in Dubai, UAE.