Cycle Safe Bahrain campaign launched

Bahrain Cycling Festival which was a two day event culminated with a ‘Ride With The Team’ in the morning together with their fans and avid cyclists. Manama sees 250 cyclists on the road with thirty (30) members of the Harley Owners Group (HOG) leading the ride followed by Team Bahrain Mclaren. Cycle Safe Bahrain launched its 2020 campaign calendar with a Bahrain Cycling Festival event having motorists and cyclists together in one place to support road safety for both cyclists and motorists.

Various cycling groups attended the event along with the Bahrain Classic Cars and HOG. Bahrain Cycling Association, President HH Shaikh Khalid Bin Hamad Al Khalifa said, “‘Don’t Text And Drive, Keep Me Alive’ is the first awareness campaign of Cycle Safe Bahrain. I think this will have a major impact in keeping people aware of focusing on the road and looking for cyclists who are riding and staying away at a safe distance of 1.5 meters from the cyclists. We are looking forward that this campaign really impacts our riders and reaches as many people as possible. We invite everyone to utilize their social media and spread the word to keep our roads. This year we have many events coming up, not only targeting cyclists but the community as well and making people really aware of the importance of having people ride safely in the Kingdom of Bahrain. The events will be also be bringing kids and women into cycling and teaching them how to cycle safe on the roads.

There are many accidents involving cyclists and motorists and we would not want to see more of this happening in the roads of Bahrain.” TriLife has been one of the founding partners of Cycle Safe Bahrain and according to Abdulmohsen Algosaibi, “Road safety has to be taught from an early age at grass roots level. We will have school campaigns to educate children how to cycle safely. Teaching them at an early age will create responsible adult drivers in future and form a culture of respect for other users of the roads. We aim to have the children also be aware of their parents how they drive.” “This initiative is to educate cyclists and motorists on sharing the road safely. It is not only to educate motorists on sharing the road with the cyclists but also for the cyclists to follow road and safety rules while cycling,” shared by Redia Castillo from Perfect Solutions Advertising and PowerUp Sports.

“We at Bin Hindi Motors, the sole distributor of KIA MOTORS in Bahrain, are proud to be a part of Cycle Safe Bahrain campaign. Such initiative adds value to the cyclists as well as the entire community. We are excited to sponsor this campaign as a dealership as we also want to prioritise the importance of promoting road safety.” As quoted Mo’men Shawqi, A.A. Bin Hindi Group Marketing & PR Manager. Sami from Bahrain Bay informed the attendees that Bahrain Bay Development is gearing to provide a health and fitness space for the community.

They have opened a cycling path around Bahrain Bay Development where cyclists can ride safely. Mohammed Saleh from Bahrain Classic Cars who joined the festival said, “As a group we support the initiative. We think it’s a great campaign to be a part of, being a motor club we also have the responsibility in keeping Bahrain’s roads safe for cyclists and other road users.” There will be major safety awareness campaign all throughout the year together with the General Directorate of Traffic. The initiative is thankful for their partners who are providing marketing support such as cinema slots, LED billboards through Wanasa Time and Foursquare. An English and Arabic website will soon be launched in March of this year which will have all information about cycling in Bahrain.