Batelco Celebrates iPhone 18 Launch with ‘The 18K Challenge’

• 18 winners to receive latest fitness devices as part of a three-day fitness challenge 

Manama, Bahrain: Batelco by Beyon is celebrating the launch of iPhone 18 with “The 18K Challenge”, a three-day public fitness activation inviting people across Bahrain to get moving for the chance to be one of 18 winners.

Taking place from Friday 18 September to Sunday 20 September, the 18K Challenge will bring participants together through the Batelco x iPhone 18 Fitness Challenge Public Club on Strava, creating an interactive way to celebrate the arrival of iPhone 18 through technology, movement and community.

Participants will be challenged to walk or run a total distance of 18km, with their eligible activities recorded through the Strava App. Designed to be accessible to different fitness levels, participants can complete the challenge at their own pace and wherever they choose over a period 3 days.

Commenting on the initiative, Batelco Chief Consumer Officer Aseel Mattar said: “The launch of iPhone 18 is an exciting occasion, and we wanted to celebrate it in a way that gives people across Bahrain the chance to be part of the experience in a way that goes beyond a traditional product launch. The 18K Challenge brings together technology and fitness in a fun and accessible format, while connecting people together through a shared challenge. We look forward to seeing people join the challenge, get active over the weekend and share in the excitement of the iPhone 18 launch with us.”

To participate in the 18K Challenge, participants should:

1. Follow Batelco on Instagram.

2. Join the Batelco x iPhone 18 Fitness Challenge public Club on Strava.

3. Walk or run a total of 18km during the three-day challenge period and record the activity through Strava.

4. Comment on Batelco’s 18K Challenge Instagram post to confirm completion and include their Strava username for verification.

Everyone who successfully completes the challenge in accordance with the campaign terms and conditions will be entered into the prize draw. Following the closure of the challenge, 18 winners will be selected to receive exciting tech prizes.

Participation in the 18K Challenge is free and open to eligible participants in Bahrain, subject to the campaign terms and conditions. For further details, participation requirements and terms and conditions, follow Batelco by Beyon on its social media channels.