Borgward rolls into Bahrain

Dubai : Borgward Group AG, a global automotive manufacturer, has appointed exclusive distributors across the GCC, including: Bahrain: Yusuf Ebrahim Mohamed Al Awadi, Group President, Yousif Awadi Group. 

The signing was held at a special room at the City Hall in Bremen, Germany where Euro was born in the presence of leaders of several European countries in 1978. 

The signing of the Arab distributorships is the first indication that the rebirth of the automotive brand has recognised the Middle East as a core market for the car company. 

Held in the presence of Martin Günthner, Minister of Economic Affairs, Labour and Ports of the Free Hanseatic City of Bremen, attendees for the contract signing ceremony from the Borgward team included Ulrich Walker – CEO, Tom Anliker – Vice President of Sales & Marketing and  Tomas Caetano – Executive Director of Global Brand & Marketing.

Founded in 1919, Borgward employed more than 23,000 workers and sold more than one million vehicles. In addition, between 1950 and 1958, Borgward was actively involved in international racing circuits.  

By emphasising on consumer’s needs in the new era and with a forward-thinking approach, Borgward is bringing in a new luxury experience with the launch of their first Red Dot and IF Design award-winning intelligent SUV’s: BX5 and BX7. Other exciting models in the line-up include the innovative TS, EV and HEV.