Fujifilm expands office printing solutions business across Middle East

FUJIFILM Middle East has announced plans to accelerate the growth of its Office Printing business solutions across the Middle East, with a strategic focus on the UAE, Saudi Arabia, Oman and Egypt.

The company said the expansion reflects rising demand for secure, sustainable and enterprise-grade workplace infrastructure as organisations across the region continue their digital transformation efforts.

Building on its traditional imaging business, Fujifilm said Office Printing has now become a key pillar of its regional strategy, supporting sectors such as government, healthcare, finance and large enterprises where secure document workflows remain essential.

The company’s approach combines printing, scanning and document management into integrated systems designed to improve operational continuity, compliance and information security in hybrid physical and digital work environments.

According to the company, the UAE and Saudi Arabia will remain priority markets due to growing cybersecurity requirements, regulatory frameworks and large-scale digitalisation initiatives. Fujifilm also plans phased expansion into other Middle Eastern markets in line with customer demand and regional development goals.

The company said security and governance are central to the expansion strategy, with its office printing platforms designed to support secure access control, auditability and information traceability across enterprise workflows.

Sustainability is another major focus, with Fujifilm developing solutions aimed at reducing energy consumption and supporting environmentally responsible workplace operations through improved device efficiency and the use of recycled and bio-based materials.

The expansion will be supported through partnerships with Gulf Commercial Group Company, including Managed Print Services Company in the UAE, Gulf Business Solutions in Saudi Arabia and CNS in Oman, alongside PACKPRO in Egypt.

Kazuhiko Kiji said organisations across the region are increasingly looking for solutions that combine security, sustainability and operational continuity, adding that the Office Printing division will play a central role in Fujifilm’s long-term regional growth strategy.a