Rising AI Use Among Children Sparks Digital Safety Concerns in the Middle East

A growing number of children in the Middle East are turning to artificial intelligence tools as part of their daily online activity, prompting increased focus on digital safety among parents and experts.

According to a new study by Kaspersky, children’s interest in AI-powered platforms has surged globally, with the trend clearly reflected across the region. The findings are based on anonymised data from Kaspersky Safe Kids, analysing user behaviour during January and February 2026.

The report highlights that AI-related tools now account for around a quarter of all Google searches made by children, signalling a sharp rise in engagement. Popular platforms include ChatGPT, Gemini, Character.AI, Microsoft Copilot, Grok, and DeepSeek.

Experts say this growing reliance on AI comes as internet penetration in the Middle East exceeds 70%, with children accessing digital platforms at increasingly younger ages.

Alongside AI, communication platforms remain a major focus, with apps such as Instagram, TikTok, and Pinterest ranking among the most searched. Video streaming also plays a significant role, led by YouTube and Netflix.

YouTube continues to dominate children’s screen time in the region, accounting for nearly one-third of total app usage. Meanwhile, WhatsApp and TikTok follow as the second and third most-used platforms, reflecting how children connect, consume content, and express themselves online.

Search trends on YouTube show a strong preference for music content, particularly K-pop, alongside cartoons and influencer-driven videos. Sports content is also popular, with interest in the Premier League, Arsenal F.C., the National Basketball Association, and the 2026 Winter Olympics.

Anna Larkina, a web content analysis expert at Kaspersky, noted that children are increasingly comfortable using AI tools, often more so than adults. She emphasised that rather than restricting access, parents should engage with children, set clear boundaries, and help them understand both the capabilities and limitations of AI.

Kaspersky recommends that families maintain open communication about online risks, use trusted security solutions, and actively monitor children’s digital activity. Tools such as parental control apps can help manage screen time, block inappropriate content, and ensure safer online experiences.

The findings underline the rapid integration of AI into everyday life for younger users, highlighting both the opportunities and challenges facing families as digital habits continue to evolve.