Ashrafs launches VSUN mobile phones

Manama : Ashrafs W.L.L, Bahrain’s top distributor of Electronics products, launched VSUN mobile phones in the country. VSUN, a leading international manufacturer of world-class smartphones, has outlined its ambitious strategy to capture a large slice of the Middle East’s virtual reality market by targeting consumers who are demanding high-performance smartphones with cutting-edge technology.

Virtual Reality (VR) made a big splash at the Mobile World Congress 2016 in Barcelona in February this year and is set to appeal to GCC consumers in a big way, given the large gaming community across the Middle East. While VR is still evolving in the region, VSUN aims to use its first-mover advantage to drive an early adoption of the technology by introducing the first of its stylish VR-equipped products in the market well before its competitors.

VSUN’s latest handset devices, Race and Touch, embrace the most advanced Android phone technologies, user-friendly interface and ergonomic design to provide a superior experience to its users. With applications in fields such as entertainment, gaming, education, e-commerce, marketing and more, VSUN’s VR technology opens up a whole new world of reality with ultra immersive experience.

VSUN Regional Director Swithin D’Silva said, “The giant strides that we have made over the past year is a testament to the fact that we are leading the industry into the latest realms of smartphone technology with several new wins across new territories, new markets and new channels. We can see a new genre of educated consumers emerging who can appreciate VSUN’s Virtual Reality smartphones and are willing to pay that slight premium over our nearest competitors.”

VSUN’s new smartphones are a huge improvement on the current handsets available in the market and built on VSUN’s impressive OEM reputation to create market-leading product innovations. The company has capitalised on its strong partnership with MEDIATEK (MTK), the world’s leading chipset manufacturer, to develop its latest range of smartphones.

Muthukumaran, G.M Electronics, Ashrafs W.L.L described VSUN as the most vibrant gadget in Ashrafs smartphone line-up. “VR is the next logical leap in smartphone evolution and VSUN being the first brand to introduce this technology in the region, is all poised for a fast-paced market acceptance,” he added.

The sleek Race works on the Android Lollypop 5.1 platform and is equipped with a 1.3 GHz MTK 4G Quadcore Processor and 5-inch high-definition IPS 2.5D Curve Display screen, along with advanced features such as 13MP Auto Focus Sony Exmors back camera and a 5MP front camera, Ultra Snapshot, Live Photomode, Dual SIM facility and Gesture & Voice Capture. The smartphone comes preloaded with VR themes designed to excite and entertain the user and VR Glasses as part of the package.

On the other hand, VSUN Touch with proprietary Finger Print technology features a 1.3 GHz MTK 4G Quadcore Processor working on the Lollypop OS with a 13MP back camera and 5MP front camera. A host of security and operating features make it an attractive handset to own. End users can actually customise each of their fingers to open up an application of their liking using finger print technology.

Both Race and Touch are equipped with Smart Network Switching that will allow the phones to switch between 4G and 3G technologies. The smartphones present rich 360-degree content that can be viewed in 2D and 3D environments through advanced VR headsets.

The company also plans to have its own team to continuously work on proprietary content and provide to consumer for new and better experience. VLABS will develop real-life videos, games and animation in VR and regularly push content to a VSUN consumer’s phone directly.