Samsung launches Twin Cooling Plus refrigerator

Manama : Samsung Gulf Electronics, in partnership with Techno Blue Bahrain, launched its new Twin Cooling Plus refrigerator line-up at an event at Diplomat Radisson Blu Hotel yesterday. Designed to enhance modern living and deliver a more comfortable home, Samsung is the first manufacturer to bring its unique Twin Cooling Plus technology to the Top Mounted Freezer (TMF) category.

Many consumers have dreamed of owning a spacious refrigerator, which keeps food fresher for longer, so that their weekly grocery shopping goes a lot further. It is all too common to find that fruits and vegetables have lost their natural moisture after a few days in the refrigerator, even when stored in the vegetable drawer.

The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher for longer, simply by storing them inside the new TMF refrigerator.

“The new Twin Cooling Plus refrigerators are a milestone for customisable premium home appliances. We listened carefully to our consumers when they said that they want to be able to keep their fruits and vegetables fresher for longer, and use the space in the fridge and freezer compartments more efficiently based on the specific needs of their family. This premium product offers unique customisation options that we are glad to offer to consumers in Bahrain,” said Vinod Nair, Head of Consumer Electronics at Samsung Gulf Electronics.

Techno Blue Bahrain CEO Jawad Al Hawaj said, “The conversion options available, thanks to the Twin Cooling Plus Technology, introduces a whole new world of optimisation, and we look forward to hearing from our consumers how they make the most of it. Samsung consistently stays ahead of the pack when it comes to product evolution, and we are happy to be introducing this new home appliance innovation in Bahrain with them.”

The Twin Cooling Plus line up is introduced in up to 18 different models ranging from 850 to 390 litre. The RT85K, which is one of the biggest TMF in the market at 850 litre, delivers a spacious storage capacity enough to easily store a week’s worth of grocery shopping for the whole family. The fridge can keep all your fruits and vegetables in fresh condition for longer, not only in the bottom drawer but on every shelf. 

The Twin Cooling Plus line-up is now available in Bahrain for a retail price ranging from BD 391 to 180.