Exclusive automotive designs featured during F1 weekend

ARES Atelier brings bespoke automotive showcase to Formula 1 Monaco Grand Prix

Modena-based luxury automotive atelier ARES Atelier will present exclusive hospitality spaces at the Formula 1 Monaco Grand Prix this weekend, positioning its bespoke design philosophy at one of the world’s most prestigious sporting events.

The company said its presence in Monaco reflects its focus on personalisation, craftsmanship and contemporary automotive culture, aligning its brand identity with the high-profile setting of the iconic street circuit.

Held in the heart of Monte Carlo, the Monaco Grand Prix is widely regarded as one of the most important dates on the global motorsport calendar, attracting international teams, celebrities, collectors and industry leaders each year.

ARES Atelier will host invited guests, clients and partners at selected hospitality locations between the Rock of Monaco and the Beau Rivage area. The spaces will be used to present the company’s design approach, upcoming projects and its vehicle personalisation process.

The atelier, based in Modena, Italy, specialises in transforming vehicles into one-off creations tailored to individual client specifications. It said the Monaco event offers a natural platform to engage with an international luxury audience and strengthen relationships across key markets.

According to the company, its participation also reflects a broader strategy to expand its global presence within the luxury automotive sector, while emphasising co-creation, craftsmanship and design exclusivity.