United Foods Unveils Regional Expansion

Dubai-based United Foods Company (PJSC) (DFM: UFC) has announced an ambitious growth and business transformation strategy as it celebrates 50 years of operations in the UAE, reaffirming its commitment to food security and regional expansion.

The company’s renewed strategy is being led by newly appointed Chief Executive Officer Mohamad Itani, who joined United Foods in September 2025. Since assuming the role, Itani has overseen the restructuring of the company’s Research and Development (R&D) function to strengthen product innovation, while also initiating a review of both organic and inorganic growth opportunities within the UAE and across regional markets.

As part of its expansion plans, United Foods is evaluating the establishment of new manufacturing facilities in neighbouring countries, including Saudi Arabia, Egypt and Syria. These potential sites would complement the company’s existing Jebel Ali refinery and enable closer-to-market distribution in high-growth markets across the region.

“United Foods Company has played a vital role in supporting the UAE’s food security for five decades, in line with national strategies to strengthen local production and supply,” said Mohamed Itani, CEO of United Foods Company. “Today, that role is more important than ever. Our success is built on product quality, deep consumer insight, and continued investment in talent and sustainability. We are building a resilient and innovative food ecosystem to meet the evolving needs of consumers across the region.”

With a long-standing presence serving households, hotels, restaurants and cafés across the UAE, United Foods is adapting its operations to changing consumer preferences and emerging regional opportunities. Its growth strategy includes upstream and downstream diversification, increased investment in high-performance R&D, and a stronger focus on developing Emirati talent to support the future of the food sector.

United Foods is best known for its flagship brands, including Aseel, Nawar, Safi, SuperSun, Mumtaz and Mabrook. Over the years, the company has expanded beyond its traditional ghee and edible oils portfolio into new categories such as margarines, butter blends and frozen food products. It has also strengthened its regional supply chain and entered value-added segments, while partnering with international brands to expand its product offerings across the MENA region and beyond.

The company’s ghee business remains a key pillar of its success, with 58 per cent of production exported to Europe, the GCC, the Levant and other international markets, positioning United Foods as the number one premium ghee brand globally.