Passion Meets Innovation – Ben Sulayem, First Non-American to Lead SEMA Show
FIA President Mohammed Ben Sulayem’s lifelong passion for cars reached new heights this week as he made history in Las Vegas, becoming the first non-American ever to officially open the iconic SEMA Show — the world’s leading trade event for the automotive aftermarket.
The Specialty Equipment Market Association (SEMA) Show, the annual flagship event of FIA Member Club SEMA, draws over 160,000 industry professionals, innovators, and enthusiasts from more than 140 countries. The event celebrates performance, customization, and cutting-edge mobility technologies, serving as a global platform for manufacturers, buyers, and media to exchange ideas and celebrate the evolving culture of cars.
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