RAY-BAN META PRESENTS: YOU AIN’T SEEN NOTHIN’ YET

Ray-Ban and Meta have unveiled their latest global campaign, “You Ain’t Seen Nothin’ Yet,” fronted by Grammy Award-winning artist Doja Cat and multitalented performer Teyana Taylor. The campaign celebrates confidence, individuality, and creative vision through the next generation of Ray-Ban Meta (Gen 2) smart glasses.

 Directed by Lope Serrano and photographed by William Arcand, with cinematography by Larkin Seiple and Chris Ripley, the campaign invites audiences to “look again” as it showcases the fusion of style and technology.

“You Ain’t Seen Nothin’ Yet is more than a tagline—it’s a statement of intent,” the brand said in a release. The campaign highlights how Ray-Ban Meta (Gen 2) blends Ray-Ban’s timeless design with Meta’s cutting-edge AI technology to transform how users see, create, and connect—hands-free. In the campaign film, Doja Cat cruises through Los Angeles on a lowrider bike, her Ray-Ban Meta glasses capturing the city in cinematic clarity to the soundtrack of her latest single, “Gorgeous.” “Ray-Ban Meta glasses help me stay connected and creative wherever I go,” said Doja Cat. “I love how they blend iconic style with smart tech—so I can capture moments, listen to music, and share what I see with the world, all totally hands-free.” 

Meanwhile, Teyana Taylor is seen navigating the energy of New York City, seamlessly integrating the smart glasses into her fast-paced lifestyle. “I’m in a really creative space right now, and the hands-free capture means I can stay fully present in the moment without ever having to pull out my phone,” said Taylor. “Ray-Ban Meta glasses fit so naturally into my lifestyle that I have like ten different pairs so I can switch up my look, but always stay connected.”

The Ray-Ban Meta (Gen 2) introduces significant upgrades, including double the battery life, a 3K Ultra-Wide 12MP camera for ultra-HD video capture, and enhanced Meta AI features such as Hyperlapse, Slow Motion, and Live Translation. Available in Wayfarer, Headliner, and Skyler styles with new colorways like Shiny Cosmic Blue, Shiny Mystic Violet, and Shiny Asteroid Grey, the collection is designed for all-day comfort and self-expression.

With Doja Cat and Teyana Taylor leading the campaign, Ray-Ban and Meta are spotlighting a generation that sees the world differently - one that moves intuitively and erases the boundary between creator and observer. Because when timeless design meets intelligent technology, as the campaign declares: “You Ain’t Seen Nothin’ Yet.”