‘e-Payment facility’ to be in place at fuel stations soon – New service to create enhanced customer experience

Citizens and residents will soon be able to pay electronically at the Kingdom’s petrol stations after a key partnership was announced yesterday.

A strategic partnership was announced between Benefit and BAPCO to deliver cashless payment solutions for all petrol service stations.

This partnership will enable customers to pay through the BenefitPay QR Feature at all petrol stations.

The newly added service will create an enhanced customer experience by enabling them to pay using their mobile phones.

Additionally, customers will have the opportunity to register for new Sadeem cards, plus add their existing Sadeem Cards in their BenefitPay application.

Exciting offers and perks will be part of BENEFIT’s roll out plan to the public; to increase aware- ness of the new service in an engaging, and informative manner. Commenting on the partner- ship, BENEFIT CEO Abdulwahed Al Janahi said: “Through this partnership with BAPCO; cash- less petrol service stations will become a reality. Also, in our quest to not only make things convenient for consumers, but support the government’s move towards a cashless society. “Partnerships such as these support our vision to lead, and provide innovative and value added solutions to our consum- ers, and stakeholders.”

BAPCO General Manager Marketing, Khalid Buhazza stated, “Our Partnership with BENE- FIT reflects our dedication, and commitment to be a major con- tributor to the national growth, and bring change to communities in Bahrain. “This step will not only create a simpler and more convenient experience for consumers but it will also empower Petrol Station owners via safe and faster payment methods, while creating long-lasting relationships with their customers.”

BENEFIT (www.benefit.bh) was established in 1997 and is licensed by the Central Bank of Bahrain (CBB) as an ancillary service provider to the Kingdom’s financial services industry.

BENEFIT is owned by Banks in Bahrain, regulated by the Central Bank of Bahrain (CBB), to provide innovative Payment Capabilities, Information Management Solutions, and Business Process Outsourcing Services across different sectors in the Kingdom of Bahrain and the region.