Ministry of Industry and Commerce Launches "Smart Shopping" Platform at Youth City 2030

The Ministry of Industry and Commerce, represented by the Consumer Protection Directorate, is participating in Youth City 2030, organized by the Ministry of Youth Affairs in collaboration with its strategic partner, the Labour Fund (Tamkeen), through an interactive "Smart Shopping" platform developed in cooperation with the United Nations Industrial Development Organization (UNIDO). The initiative aims to promote responsible consumer behavior and raise awareness among young people of their consumer rights and responsibilities.

Eng. Entisar Abdulaal, Director of Consumer Protection, said the Ministry's participation reflects its commitment to equipping youth with the knowledge and practical skills needed to make informed purchasing decisions and embrace sustainable consumption.

She added that the initiative encourages young people to actively contribute to national initiatives while strengthening their sense of responsibility and supporting sustainable development.

The "Smart Shopping" platform features interactive activities, competitions, and practical experiences designed to help participants understand their rights as consumers, compare products and services, read commercial information, and identify genuine and misleading offers.

The Ministry's participation in Youth City 2030 forms part of its ongoing awareness programmes aimed at promoting consumerprotection, responsible consumption, and a more informed and sustainable society.