France Named Tourism Priority
TDT | Manama
Email: mail@newsofbahrain.com
The Bahrain Tourism and Exhibitions Authority (BTEA) has added France to its list of priority markets, a move unveiled as the authority prepares for a holiday season drive anchored by its new ‘Brightened by Your Presence’ campaign launched for Saudi National Day.
This was announced during the BTEA Board of Directors’ regular meeting, chaired by Her Excellency Fatima bint Jaffar Al Sairafi, Tourism Minister and Board Chairperson. Sara Ahmed Buhiji, BTEA CEO, attended alongside board members.
The board assessed Bahrain’s tourism sector results for the third quarter of 2025, measuring progress against the Tourism Strategy 2022–2026. The strategy aims to raise the sector’s contribution to the national economy, expand source markets, and diversify the visitor experience while elevating Bahrain’s global standing.
New market spotlight France joins existing priority markets such as the GCC countries, India, the UK, Germany, and China after recent data analysis identified strong potential from the French market. The move reflects BTEA’s plan to broaden Bahrain’s international reach beyond traditional sources.
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