BTEA CEO Highlights Tourism and Investment Opportunities at 28th St. Petersburg International Economic Forum (SPIEF)
TDT | Manama
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Sarah Ahmed Buhejji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA), showcased Bahrain’s tourism development strategy at the 28th St. Petersburg International Economic Forum (SPIEF). Held from 18 to 21 June under the theme Shared Values: The Foundation of Growth in a Multipolar World, the event brought together global leaders, heads of economic organizations, and policymakers to explore opportunities for enhanced international economic and trade collaboration.
Buhejji emphasized that BTEA’s presence at SPIEF supports its strategy to expand global partnerships and reinforce Bahrain’s position as a leading sustainable tourism hub. At the national pavilion, BTEA highlighted key attractions and projects under the 2022–2026 Tourism Strategy, while strengthening ties with Russia through tourism and cultural exchange.
Buhejji also joined a panel discussion titled "Professionals for Tourism and Hospitality: Investing in Human Capital, Education, and International Cooperation," emphasizing that developing Bahraini talent is key to ensuring sustainability and boosting competitiveness in the tourism sector.
She outlined key national initiatives focused on skill building and the role of Bahraini citizens in sharing local culture with international visitors. Buhejji also emphasized that Bahrain's renowned hospitality and cultural openness are key tourism assets. These efforts align with BTEA's broader commitment to improving visitor experiences and advancing Bahrain’s global tourism profile under Economic Vision 2030.
In another panel titled "Russia-Bahrain: Bilateral Relations," Buhejji discussed opportunities for sustainable partnerships and deeper cooperation across tourism, culture, and economic sectors. She also highlighted the growing potential for collaboration as the countries mark 35 years of diplomatic relations.
Bahrain’s national pavilion showcased key investment opportunities and tourism potential, with BTEA presenting attractive prospects in hospitality and sustainable tourism. It hosted expert lectures, bilateral meetings, and the “Gulf Pearls” dining experience by Bahraini Chef Yusuf Qamber. The pavilion also showcased Bahrain's rich heritage through the Bahraini Daggers and Swords Exhibition, organized in collaboration with the Bahrain Authority for Culture and Antiquities and Depaj. The exhibition continues until June 29.
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