Emirates Skywards Celebrates 25 Years of Loyalty with 25 Days of Prizes and a Special A380 Livery

Dubai - Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its Silver Jubilee, marking 25 years of innovation, excellence, and redefining the loyalty experience for over 37 million members worldwide.

To commemorate this milestone, Skywards is giving back to its members with 25 days of exclusive rewards and surprises, running from 25 September to 20 October. Highlights include bonus Skywards Miles, interactive activities, and a 25 million Skywards Miles raffle, offering members unforgettable “fly better” experiences both in the air and on the ground.

In celebration of the programme’s Silver Jubilee, Emirates will also unveil a bespoke “25 years” A380 aircraft livery featuring a striking silver design. The specially branded aircraft will take to the skies next month, serving destinations across the globe.

A Journey of Success

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, said:
“25 years! We are thrilled to celebrate this monumental milestone. Emirates Skywards is a true success story – one that began in Dubai and has grown to become one of the world’s most recognized and loved loyalty programmes, with millions of members across the UK, US, UAE, India, Australia, and beyond.

“Our success comes from always putting our members first. Over the years, we have listened, adapted, and innovated, offering personalised rewards and experiences that create lasting value. This journey has been made possible thanks to the trust and support of our members. To celebrate, we are giving back with 25 days of nonstop surprises, while taking our loyalty message global with the special Emirates A380 ‘25 years’ livery.”

25 Days of Giving Back

Members can enjoy a range of rewards and experiences over the 25-day celebration, including:

• 25 Million Miles Raffle: Members can enter a raffle for a chance to win Skywards Miles, with prizes ranging from 100,000 to 250,000 Miles. One lucky winner will receive 1 million Miles. Registration is open to all members who earn Miles with Emirates, flydubai, and participating partners between 25 September and 20 October.

• Bonus Miles Offers:

  • 50% bonus Miles on bookings with Emirates and flydubai.

  • 25% bonus Miles through partner airlines, shopping, dining, Skywards Everyday partners, Skywards Miles Mall, Emirates Skywards Hotels, Emirates Skywards Credit Card, and other participating lifestyle partners.

  • Up to 50% bonus Miles on early bird ‘Buy or Gift’ Miles offers.

• Dubai Airport Surprises: From 1-5 October at Terminal 3 and 8-9 October at Terminal 2, passengers can participate in interactive quizzes, win Skywards Miles, enjoy complimentary airport lounge access, receive Dubai Duty Free vouchers, and even enjoy free ice cream from branded Skywards trucks.

• ‘Spot the Tag’ Activity: Arriving passengers in Dubai can find special tags on luggage at baggage belts, earning complimentary lounge access, Emirates merchandise, and bonus Miles via Skywards Everyday, Skywards Miles Mall, and Emirates Skywards Hotels.

• Exclusive Rewards for Premium Members: Longstanding premium members can look forward to Tier and cabin upgrades, anniversary gifts, and other exclusive surprises, recognising their loyalty over the years.

Emirates Skywards’ Silver Jubilee celebration reflects the programme’s commitment to rewarding its members while continuing to innovate in loyalty experiences worldwide.