PUMA, Al-Hilal Unveil 2026/27 Third Kit

The new near-black kit features sky-blue details and a UV-reactive design that makes the club and PUMA logos glow after dark.

Riyadh, Saudi Arabia – PUMA and Saudi football club Al-Hilal have unveiled their new 2026/27 Third kit, completing the club’s kit collection for the upcoming season with a design inspired by its history and continued success.

Released under the theme “A glory that continues to shine,” the new kit combines a deep, near-black base with Al-Hilal’s signature sky blue across the collar, sleeves and side panels.

The design features a UV-reactive treatment that causes the PUMA and Al-Hilal logos to glow under ultraviolet light. The effect is intended to reflect the club’s enduring presence and success while giving the kit a different appearance in daylight and after dark.

Other design details include a woven club crest and tonal sponsor branding, keeping the overall look understated while highlighting the UV-reactive elements.

Jonathan Bannister, Head of Marketing at PUMA Middle East, said the use of light was chosen as a distinctive feature for the Third kit.

“With every kit we create for AL-HILAL, we try to find the detail that makes it personal to the club, and with the Third kit, that detail is light,” Bannister said.

He added that the UV treatment allows the jersey to present differently depending on the lighting conditions, describing it as one of PUMA’s most technical and meaningful kits created for Al-Hilal.

Vanessa Basora, Chief Marketing and Content Officer at Al-Hilal, said the kit represents the club’s history of sustained success and its connection with supporters.

“This kit is about what stays with us. AL-HILAL's glory has been built match by match, season by season, and it hasn't stopped shining yet,” Basora said.

The new 2026/27 Third kit is available from September 10 through Al-Hilal’s official channels, including its online store. Customers in Saudi Arabia can access free delivery, while next-business-day delivery is available in Riyadh for orders placed before midday and two- to three-day delivery is offered across the rest of the Kingdom.