FUJIFILM Middle East Expands Office Printing Strategy Across GCC and Egypt

FUJIFILM Middle East FZE has announced new strategic priorities across the Middle East as it expands its Office Printing business to meet growing demand for secure and sustainable workplace infrastructure.

The company said the expansion will focus primarily on the United Arab Emirates and Saudi Arabia, while also strengthening operations in Oman and Egypt.

FUJIFILM Middle East said Office Printing has become a core pillar of its regional strategy as organisations across sectors including government, healthcare, finance and large enterprises continue to rely on secure document workflows despite rapid digital transformation.

The company explained that businesses are increasingly seeking integrated systems that combine printing, scanning and document management within secure enterprise environments that support compliance, operational continuity and data governance.

According to the company, security and sustainability are central to the expansion strategy, with new solutions designed to improve energy efficiency, reduce power consumption and support environmentally responsible workplace operations through recycled and bio-based materials.

The regional expansion is being supported through partnerships with Gulf Commercial Group, including its subsidiaries in the UAE and Saudi Arabia, as well as CNS and PACKPRO.

Kazuhiko Kiji said enterprises across the region are operating in environments where security, sustainability and business continuity are increasingly interconnected.

He noted that the company aims to support organisations with secure and efficient document infrastructure while continuing to evolve beyond its traditional imaging business.

FUJIFILM Middle East added that demand for integrated and security-focused document platforms is expected to continue growing across the region as digital transformation efforts accelerate.