Manchester City and Etihad Airways Launch Groundbreaking Virtual Highlights Series
Manchester City and Etihad Airways have teamed up to launch an innovative new video series that brings football highlights to life in a virtual world. The series is part of Etihad Airways’ wider “Beyond Borders” campaign, launched earlier this year.
The new content allows fans to re-live some of the most memorable moments from Manchester City’s 2024/25 season, including Omar Marmoush’s Premier League Goal of the Season and İlkay Gündoğan’s stunning overhead kick. These highlights are showcased alongside Etihad Airways’ home in Abu Dhabi and new destinations such as Hanoi, Hong Kong, Krabi, and Medan (Sumatra).
The series features five individual videos, using the latest player tracking and skeletal technology to analyse thousands of data points. This data is then used to recreate the iconic moments with player avatars in virtual environments inspired by Etihad’s destinations.
Fans can watch and interact with the highlights on Manchester City’s official social media channels, offering a fresh, immersive way to experience the club’s unforgettable season.
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