Less buzz, Less show
The vibe at a gathering this week for blockchain enthusiasts felt decidedly less exuberant than its predecessor a year ago after dizzying swings in bitcoin. Last year’s Consensus blockchain conference took place just four months after the virtual currency hit almost $20,000, spawning a legion of bitcoin millionaires who rode in swanky luxury cars and partied in over-the-top soirees. Despite bitcoin’s latest bounce, this year’s gathering, again held at a hotel in New York, featured less ostentatious displays of wealth and a more sober sensibility.
The shift is partly a reflection of bitcoin’s dramatic price swings, as well as a sign of the evolution of blockchain technology into more real-life, less trendy applications. “It’s definitely less buzz, less show,” said Wes Fuldord, chief executive at Bitfarms Technologies, a crypto mining operation based in Quebec. “But it’s reflecting signs of a more mature market.” Blockchain is a digital ledger that is the underlying technology of bitcoin with broad applications in finance and many industries that permit multiple users to share data and information in real time.
The technology is considered secure because the data cannot be altered. “In 2018, we just had a lot of powerpoint presentations,” recalled Francois-Xavier Thoorens, founder of blockchain company Ark. “This year, we have real products.” Display stands at the event included a Deloitte product of three screens that employ blockchain for cybersecurity and an application from startup Riddle & Code that authenticates expensive watches. Speakers included representatives of Pfizer and AstraZeneca, who discussed blockchain applications in pharmaceutical research, and Microsoft, which is marketing a blockchain-based “decentralized identity” to secure personal data.
Attendees also discussed solutions to manage the ownership of digital assets and the various legal and regulatory issues that have surfaced. This year’s conference, sponsored by the digital media company CoinDesk, follows a turbulent year for bitcoin, which bottomed out at $3,200 in December in a decline that sparked skepticism on the potential of blockchain.