Visual extravaganza for Bahrain

Novo Cinemas launches flagship multiplex at Seef Mall, Muharraq

Manama

 Promising a complete entertainment experience with cutting-edge cinema technology and premium facilities, Novo Cinemas, a subsidiary of ELAN, launched its flagship Bahrain location at Seef Mall Muharraq on Thursday.  

Located only ten minutes from the city centre on Muharraq (near Arad Fort), Novo Cinemas at Seef Mall Muharraq features 14 screens and a capacity of over 1300 seats. The state-of-the-art multiplex also boasts of being Bahrain's first IMAX theatre, the world's most immersive big-screen experience with patented image and sound technology, and theatre geometry.

Film fans across Bahrain and the neighbouring Kingdom of Saudi Arabia can indulge in the luxury NOVO 7-STAR theatre experience, another first, featuring reclining leather seats, individual iPads for easy ordering, a dedicated chef and butler service. In addition to an enviable line-up of movie releases, Novo Cinemas will be host to a packed calendar of fun activities, as well as serving as Bahrain's new entertainment venue for private and corporate screenings and events.

Commenting on the imminent opening, Debbie Stanford-Kristiansen, Novo Cinemas CEO, said, “We are very proud to bring a premium cinema experience to the Kingdom of Bahrain. Novo Cinemas enjoys a long legacy of innovation and pioneering technologies in the region, and we are thrilled to be launching our flagship at the exciting new shopping and entertainment destination, Seef Mall Muharraq.”

Robert Addison, Seef General Manager said, “We are delighted to partner with Novo Cinemas to launch the Kingdom’s first commercial multiplex IMAX cinema, a landmark to the Seef Mall. We look forward to building on this collaboration with Novo Cinemas and are excited to bring moviegoers in Bahrain the biggest blockbuster films, in a never-been-experienced before cinema format in the Kingdom.”

Invested in its mission to transform the movie-going experience across the local communities, Novo Cinemas continues its expansion across the Middle East. Launch plans are also underway this year for Novo multiplexes in Doha's North Gate Mall and 01 Mall, and Dubai's Dragon Mart. Plans have previously been revealed for multiplexes in Dubai's IMG Worlds of Adventure, the world's largest indoor theme park, and Wafi Mall, both locations boasting cutting-edge IMAX Laser theatres.

Opening week promises a thrilling slate of blockbuster movies, including the highly anticipated action adventure Ant-Man (IMAX 3D), the return of Arnold Schwarzenegger in Terminator Genisys (IMAX 3D), family entertainment with those hilarious Minions, the best of Bollywood in Bajrangi Bhaijaan, and Arabic comedy with Mohammed Saad in Hayati Mobahdalah.