Shop Bahrain Returns
Manama : Shop Bahrain, now in its third-edition, is all set to change the shopping landscape of Bahrain with a line-up of unique events which includes fun filled entertainment programmes as well as numerous prizes.
The 30-day event, aimed at celebrating the Kingdom’s hospitality and tourism offering, will kick off on January 19th 2017 and will run until the 18th February 2017.
The Festival, co-organised by the Bahrain Tourism and Exhibitions Authority (BTEA) and Tamkeen, is held in cooperation with the partners from the public and private sector such as Gulf Air, Batelco and YK Al Moayyed.
The calendar of events includes a ‘Festival City’ located at the Bahrain Bay which will host a variety of activities for all age groups. Other highlights include the return of the ‘Taste Tour’, which aims to showcase the mouth-watering restaurants in addition to raffle draws offering visitors and residents the opportunity to win big and amazing prizes.
Last year, over 20 shopping malls took part in the Festival resulting in a BD11 million worth of shopping along with a growth in the number of tourists from the GCC. The second edition also witnessed an increase in the daily sales revenues by 30 per cent when compared to the results posted by the first edition. The Festival also offered employment opportunities by directly and indirectly hiring 175 Bahrainis.
The Kingdom’s tourism strategy aims to increase the average tourist expenditure in Bahrain to reach BD136 per day by the year 2018.
Shoppers and visitors can learn more about “Shop Bahrain” through the website: www.shopbahrain.com or through the account @shopbahrain on the social networking channels Facebook, Twitter, Instagram and YouTube. The Festival organisers have also launched a dedicated whatsapp channel on 38999111.
“The Festival this year will create an unforgettable calendar of events for the entire family. We will be creating a dedicated Festival City along with a nationwide Taste Tour and an exciting range of in-mall activities.”
Yousif Mohammed Al Khan
Shop Bahrain Director
“The cooperation we have developed with Shop Bahrain aims to promote the Kingdom as an ideal tourist destination, both on the regional and international front”
Maher Salman Al Musallam
Gulf Air Chief Executive Officer
“Through Shop Bahrain, we hope to offer an unparalleled array of products and services for residents and tourists who will attending the 30-day event”
Osama AlSaad
Batelco Senior Manager Corporate Affairs
“The third-edition of the Festival aims to further drive the growth of the tourism and retail sector through a close cooperation with the hospitality sector and shopping malls”
Shaikh Khalid bin Humood Al Khalifa
Chief Executive of the Bahrain Tourism and Exhibitions Authority
“Our partnership with Shop Bahrain is in line with our strategy to support national events and initiatives that stimulates the economy”
Mohammed Al Moayed
Director of Project Development at
YK Al Moayyed
“Tamkeen sought to cooperate with BTEA in this year’s edition and the following two years to promote the tourism sector in Bahrain and attract visitors to the Kingdom which will help in stimulating the retail sector further.”
Dr. Ebrahim Mohammed
Tamkeen’s Chief Executive
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