BTEA launches ‘Island wedding’

Manama : The Bahrain Tourism and Exhibitions Authority (BTEA) launched its new wedding identity “Island Wedding” during Jewellery Arabia 2016 being held at Bahrain International Exhibition and Convention Centre.

The new identity aims to promote Bahrain as a wedding destination, which also makes the Kingdom the first in the Gulf to launch a dedicated platform, focused on showcasing its offerings to the international community. 

Commenting on the launch, BTEA Advisor, Dr. Ali Follad said, “The launch of “Island Wedding” comes in line with the authority’s effort to attract couples to host their wedding in the Kingdom. We have a robust hospitality sector that is appealing to those looking for a destination wedding.”

Island Wedding offers newlyweds a variety of options in terms of hosting unforgettable celebrations and spending their honeymoon at the best hotels and resorts in the Kingdom. 

On the company logo, Dr. Ali Follad said it is inspired by an engagement ring and the lines on the diamond portrayed in the logo represent the services and products offered by the Kingdom. BETA has also launched a dedicated website and social media channels. 

BTEA is taking part in Jewellery Arabic along with 14 participants representing various five-star hotels and wedding planners.  Some of the participating wedding planners include Lala Bella, IQ Art, Jandal Group, and Leaves. As for the participating hotels are: ART Rotana, Amwaj Islands, Gulf Hotel, Crown Plaza, Sofitel Bahrain, Ritz-Carlton Bahrain, Al Areen Palace, Sheraton Hotel, Movenpick Hotel, Diplomat Radisson, and Intercontinental Regency Hotel.