BTEA Concludes Promotional Roadshow in China

 motional Roadshow in China

The Bahrain Tourism & Exhibitions Authority (BTEA) successfully concluded a promotional roadshow in the People’s Republic of China, with stops in Shanghai and Guangzhou. The initiative brought together leading travel agents and key stakeholders from Bahrain’s tourism sector to showcase the Kingdom’s diverse offerings and strengthen partnerships with major Chinese companies specializing in destination management and tour operations.

The roadshow aligns with Bahrain’s Tourism Strategy 2022–2026, which aims to expand international partnerships and strengthen the Kingdom’s presence in the Chinese market, one of its main targets, by fostering new cooperation and developing programs tailored to Chinese travelers.

Over four days, the BTEA held more than 140 meetings with leading travel and tourism companies and tour operators, including Ctrip (Trip.com Group), Tuniu Travel, Shanghai Airlines Holidays, Guangzhou China Travel Service, and CYTS Tours Holding, alongside travel media representatives, influencers, airlines, and luxury tour operators.

The Bahraini delegation delivered presentations highlighting the Kingdom’s unique mix of authenticity and modernity, its diverse cultural, leisure, sports, and business tourism experiences, and its latest projects and advanced infrastructure.

The meetings also explored future opportunities for tourism cooperation and knowledge exchange in marketing and promotion, and discussed ways to leverage the new direct Gulf Air flights between Bahrain and both Shanghai and Guangzhou.

The roadshow concluded with a showcase event featuring artistic performances and video presentations celebrating Bahrain’s rich cultural heritage and diverse tourism offerings.