*** OpenAI starts testing ads in ChatGPT | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

OpenAI starts testing ads in ChatGPT

AFP | Paris

Email : editor@newsofbahrain.com

OpenAI has begun placing ads in the basic versions of its ChatGPT chatbot, a bet that users will not mind the interruptions as the company seeks revenue as its costs soar.

“The test will be for loggedin adult users on the Free and Go subscription tiers” in the United States, OpenAI said Monday. The Go subscription costs $8 in the United States.

Only a small percentage of its nearly one billion users pay for its premium subscription services, which will remain ad-free.

“Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers,” the company said.

Since ChatGPT’s launch in 2022, OpenAI’s valuation has soared to $500 billion in funding rounds -- higher than any other private company. Some analysts expect it could go public with a trillion-dollar valuation.

But the ChatGPT maker burns through cash at a furious rate, mostly on the powerful computing required to deliver its services.