REFLO Named Official Clothing Partner of Hero Dubai Desert Classic

The Hero Dubai Desert Classic has announced Reflo, a sustainable performancewear brand, as its Official Clothing Partner for the 2026 tournament and future editions.

The partnership builds on last year’s collaboration and highlights a shared focus on sustainability. The tournament will take place at Emirates Golf Club from January 22 to 25 and has been GEO-certified for three consecutive years, recognising its strong environmental standards.

Founded in Dubai in 2021, Reflo produces sportswear mainly from recycled plastic waste. The brand focuses on reducing carbon emissions and energy use and supports sustainability by planting one tree for every product sold. Reflo has planted more than 125,000 trees and recycled over 2.7 million plastic bottles so far.

Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, said the partnership reflects common values, with both sides committed to high performance and environmental responsibility.

Rory MacFadyen, Co-Founder of Reflo, said partnering with the region’s most iconic golf event is a major milestone for the brand, especially as Reflo was founded in Dubai.

As part of the agreement, Reflo will have a strong presence at the venue during tournament week, including branding and a retail space in Tournament Town where fans can explore its sustainable clothing.

The Hero Dubai Desert Classic continues to strengthen its reputation as a leading golf event in the Middle East, combining top-level sport with entertainment, family activities, food experiences and sustainability initiatives.

Entry is free on Thursday and Friday, while weekend tickets are priced from AED 100. Premium hospitality options will also be available for fans seeking an upgraded experience.