BMW Group Middle East Records Strong Growth in 2025

BMW Group Middle East closed 2025 with strong and steady growth across its brands — BMW, MINI and BMW Motorrad — building on its record performance in 2024. High demand for innovation and performance helped BMW sales in the region rise by 10% compared to the previous year, reinforcing the Middle East as a key growth market for the Group.

In the luxury segment, the BMW 7 Series continued to perform well, recording a 1.3% increase in sales year-on-year. BMW M high-performance models delivered a standout result, with sales jumping by 38%, the highest ever recorded for the brand in the region.

MINI also achieved its best-ever performance in the Middle East, with sales growing by 16%. The increase was driven by strong demand for John Cooper Works (JCW) models and the growing popularity of MINI’s electric vehicles.

Corporate sales for BMW and MINI reached a new record in 2025, rising by 28% year-on-year. The Group said this growth reflects close cooperation with importer partners across the region and provides a solid base for further expansion in 2026.

Electrified vehicles gained strong momentum in the final quarter of 2025. BMW Group Middle East said this growth sets the stage for the launch of the new “Neue Klasse” BMW iX3 in 2026, which will play a major role in the brand’s electric vehicle strategy in the region.

Customer Support Services also showed positive results, growing by 8.2% compared to 2024. The Group highlighted continued customer trust in its authorised service network, supported by digital services such as ConnectedDrive, BMW and MINI Proactive Care, and the “Relax. We Care” programme.

BMW Motorrad ended 2025 with its highest-ever sales result in the Middle East, driven by a 9% increase in private customer sales, strengthening its position in the premium motorcycle segment.

The strong performance was supported by the ongoing expansion of BMW Group Middle East’s retail network. Several new Retail.Next facilities were opened in 2025, offering a more open, customer-focused showroom concept and enhancing the overall buying experience.

Commenting on the results, Karim-Christian Haririan, Managing Director of BMW Group Middle East, said 2025 marked another major milestone for the company, with double-digit growth reflecting the strength of its strategy, product range and partnerships across the region. He also thanked customers for their continued trust and loyalty.

Looking ahead, BMW Group Middle East said it remains confident about 2026, with a continued focus on luxury, high-performance and electrified vehicles. The Group also plans to expand its regional presence, including entry into the Syrian market, with further details to be announced later.