Al Ghurair Mobility to Launch LEPAS Brand in UAE Through Exclusive Chery Partnership

Al Ghurair Mobility has entered an exclusive distribution agreement with Chery Group to introduce LEPAS, a new automotive brand, to the United Arab Emirates, marking the third collaboration between the two companies following successful partnerships with EXEED and RELY.

The signing ceremony was held recently in China and attended by senior executives including John Iossifidis, Group CEO of Al Ghurair; Oscar Rivoli, CEO of Motors, Al Ghurair Mobility; Zhang Guibing, President of Chery International; Zhu Shaodong, Executive Vice President of Chery International; and Zhai Xiaobing, CEO of LEPAS Automotive, among others.

Unveiled globally earlier this year, LEPAS represents a new era of elegant, intelligent, and sustainable mobility. With the philosophy “Colourful Life, Masterful Drive”, the brand targets next-generation urban elites. Its first model, the LEPAS L8, aims to set a benchmark in mainstream SUVs, blending advanced technology, meticulous craftsmanship, and timeless design.

“This partnership marks another major milestone in Al Ghurair’s journey with Chery,” said John Iossifidis. “With LEPAS entering the UAE market, we are advancing our shared vision to redefine mobility in the region, delivering innovative automotive solutions that enhance everyday life while supporting the UAE’s goals for smarter and greener transport.”

Oscar Rivoli added: “At Al Ghurair Mobility, we are committed to offering customers the best mobility options to suit their lifestyles. Launching LEPAS with Chery expands our passenger car portfolio and strengthens our focus on intelligent and sustainable vehicles.”

Zhai Xiaobing, CEO of LEPAS Automotive, highlighted the significance of the collaboration: “Partnering with Al Ghurair to launch LEPAS is a key step in our global expansion. Leveraging Chery’s advanced R&D and cutting-edge technology, LEPAS sets a new standard for premium mobility, combining elegant design, intelligent performance, and sustainable innovation for modern drivers.”

With LEPAS joining EXEED and RELY under the Al Ghurair Mobility portfolio, the partnership continues to reinforce its presence across the UAE’s automotive landscape, offering a diversified range of vehicles from commercial to premium segments tailored to the evolving needs of contemporary drivers.