Dubai’s FIX Dessert Chocolatier Makes UK Debut with Pop-Up at Harrods
Dubai’s FIX Dessert Chocolatier has officially made its UK debut with a pop-up at Harrods’ iconic Chocolate Hall in London, running from 27 October to 23 November. Marking the brand’s first international appearance, visitors can experience FIX’s signature indulgence outside the UAE for the first time.
The immersive pop-up features a London-inspired “Flavour Stop” and a world-exclusive creation - The OG FIX Hot Chocolate, crafted in collaboration with Harrods. Served from a signature pink FIX truck on Hans Crescent until 19 November, the drink combines a rich hot chocolate base with pistachio Chantilly, dark chocolate, and a croissant-filo twist.
Co-founder Sarah Hamouda called the launch a “full-circle moment,” celebrating FIX’s journey from Dubai to one of the world’s most prestigious retail destinations.
Guests can also sample FIX’s viral favourites, including Can’t Get Knafeh Of It, Pick Up A Pretzel, and Catch Me If Pecan. Bars start from £25, with the first 150 visitors receiving a special gift.
Harrods’ André Lewis praised FIX’s innovative flair, saying the brand “redefines luxury confectionery with bold flavour artistry and playfulness.”
The pop-up, brought to London by Imagine FMCG, continues FIX’s rise as a global luxury chocolate sensation - one irresistible bar at a time.
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