AUB announces BD 10,000 prize scheme promoting digital banking
Ahli United Bank (AUB) announced launching an eRewards programme in continuation of its commitment to provide an enhanced customer experience. The programme offers customers a chance to win prizes of up to BD10,000 while using the mobile and internet banking platforms of the bank. This programme, AUB said, covers both customers who are registered as well as customers who are yet to be registered on the AUB mobile and online banking platform.
Customers who are registered on the AUB mobile app or online banking can now make their bill payments or fund transfers easily through AUB’s enhanced user interfaces. Each transaction will automatically make them eligible to win. The more transactions one makes, the higher the chances of winning. Customers who are not yet registered, will get 10 points upon registration and then one point on every subsequent transaction.
The campaign is set to run for 6 months with winners being announced at the end of every month. “We understood that there is an initial hesitation with adaptation to new channels. However, we are confident that, once customers start using the broad spectrum of functionalities available to them through our digital channels, they will appreciate the convenience and speed it provides them,” said Suvrat Saigal, Deputy Group CEO-Retail Banking at AUB.
“The programme has been designed to encourage customers to use the bank’s online platforms for their day to day transactions. Through this innovative programme, we hope that AUB’s customers utilize the benefits of AUB’s digital channels.’ This follows multiple enhancements that the bank has been undertaking in the digital space to help customers enhance their online experience across all digital touch points. To download the AUB M-Bank Bahrain mobile app, visit Google Play or the App store.