TRACCS Bahrain and Conserving Bounties Society Partner

To Advance Food Conservation Awareness in the Kingdom

TDT | Manama

Email : editor@newsofbahrain.com

TRACCS Bahrain and Conserving Bounties Society have entered into a strategic partnership aimed at raising public awareness on the scale and impact of food waste, while encouraging more informed and conscious consumption across the Kingdom.

According to the latest United Nations Environment Program’s Food Waste Index Report, more than one billion meals are wasted around the world every day. Closer to home, the picture is equally stark: Bahrain generates over 400 tons of food waste daily, a figure that rises sharply during special occasions such as Ramadan. An estimated 132 kilograms of food per person is discarded each year in the Kingdom, costing the national economy tens of millions of dinars annually.

Through this partnership, TRACCS Bahrain will utilize its strategic communications expertise and extensive partner network to support Conserving Bounties Society’s mission of promoting responsible consumption, shaping long-term behavioral change, embedding social values of collective accountability, and contributing to broader national sustainability priorities.

Irene Karamitsou, Managing Director of TRACCS Bahrain, stated, “Food sustainability is one of today’s increasingly complex challenges, closely linked to systemic food waste, consumption patterns, and resource efficiency. Meaningful progress requires sustained efforts to drive awareness, instill accountability, and encourage collective action. Through this partnership, we are leveraging our strategic communications capabilities to amplify this message in line with our responsibility to contribute to initiatives that deliver lasting societal value.”

Founded in 2014, Conserving Bounties Society operates Bahrain’s first specialized food bank. The non-profit organization’s work spans surplus food collection and direct distribution to beneficiary families, public awareness campaigns, and advocacy for stronger food waste legislation. The Society’s efforts since inception have helped more than 3,000 families and 5,000 individuals, with around 230 tons of food surplus conserved in the last year alone.

According to Thawra Al Dhaen, Chief Executive Officer of Conserving Bounties, “Food wastage represents a key structural inefficiency with lasting implications on environmental sustainability and food accessibility. Addressing it requires more integrated approaches that strengthen coordination between stakeholders and improve how surplus is managed across the value chain. Our collaboration with TRACCS enhances our ability to communicate this mission with the wider stakeholder ecosystem as we continue to scale solutions that drive measurable impact and support more sustainable consumption across communities.”

Both entities aim to help reinforce national endeavors toward food sustainability and security by encouraging individuals, businesses, and communities to adopt a culture of more responsible consumption.