UAE Implements Licensing Rule for Social Media Influencers and Content Creators

TDT | Manama

Email : editor@newsofbahrain.com

Social media influencers and content creators in the UAE must now obtain a business license before applying for a media license, under new regulations rolled out by the UAE Media Council. This update marks a significant change in how digital media activities are managed in the country.

Previously, individuals engaging in online commercial content were only required to secure a media license. However, the newly implemented Media Regulation Law now mandates a business license as a prerequisite for obtaining the media permit. The law officially came into effect on May 29, 2025.

To ease the transition, the UAE Media Council is offering a three-year exemption from permit fees for influencers and creators, aimed at supporting the digital economy and encouraging compliance.

The move is part of a broader effort to modernize the media sector in the UAE. Authorities say the goal is to ensure that content shared online meets ethical and quality standards, while also safeguarding public trust.

The law falls under the umbrella of the Digital Participation Policy, which promotes responsible social media use. It allows the Media Council to take action against content that violates local laws or social norms, including the removal or modification of posts.

Violators of the new regulations may face penalties reaching up to AED 1 million, depending on the nature and frequency of the offense.

Officials emphasized that the updated policy framework is designed to align with international best practices while preserving the UAE’s core values.