IMTIAZ and Batelco Partner for 'Back to School' Loyalty Campaign

TDT | Manama

Email: mail@newsofbahrain.com

IMTIAZ, the commercial brand under Bahrain Commercial Facilities Company (BCFC), announced the launch of its ‘Back to School’ promotional campaign in collaboration with Batelco by Beyon's ‘Jawaher’ loyalty program, giving IMTIAZ Mastercard cardholders the chance to win a range of the latest smart devices.

The campaign runs from 15 September until 15 December 2026 and is divided into three eligibility periods, each concluding with a prize draw, with a total of four winners selected over the course of the campaign.

To qualify, customers must hold an IMTIAZ Mastercard credit card and a ‘Jawaher’ account and transfer their loyalty points to ‘Jawaher’ points through the ‘Sahel by BCFC’ mobile application during the campaign period. Customers receive one draw entry for every 1,000 points transferred, increasing their chances of winning.

Commenting on the launch, Mr. Mohamed Jehad Bukamal, Deputy Chief Executive Officer at BCFC, said: “We are delighted to launch our ‘Back to School’ campaign, which reflects our ongoing commitment to rewarding our valued customers and delivering added value to them during the moments that matter most. Through the integration of the IMTIAZ and Jawaher’ programs, we enable IMTIAZ Mastercard cardholders to seamlessly transfer their points via the Sahel application and enjoy them in more diverse ways, underscoring our continuous efforts to enrich the customer experience with innovative digital solutions.”

All draws will be conducted under the supervision of BCFC’s internal auditors and representatives of the Ministry of Industry and Commerce, ensuring the highest standards of integrity and transparency, with winners announced through the company’s website and social media channels.

This campaign comes as part of IMTIAZ and Batelco’s ongoing commitment to enhancing the value of their respective loyalty programmes while providing customers with additional opportunities to benefit from their loyalty points. Through initiatives such as this, BCFC continues to strengthen its customer offering and reinforce its position as one of the leading financing companies the Kingdom of Bahrain.