Syria Launches ‘Labaeik’ Tourism Support Platform Ahead of Busy Travel Season

Syrian Ministry of Tourism has officially relaunched its tourism support and complaints centre under a new identity, “Labaeik,” as part of efforts to improve visitor services and strengthen tourism governance across the country.

The initiative comes as Syria prepares for an anticipated increase in tourism activity during the upcoming summer season.

The newly launched platform will serve as the ministry’s central point of contact for tourism-related complaints, inquiries, feedback and suggestions, replacing previously fragmented complaint-handling systems with a unified and more structured framework.

According to the ministry, visitors and residents will be able to submit reports and requests through several channels, including a dedicated hotline, WhatsApp, email services and in-person support through the Directorate of Quality and Standards.

Officials said each case submitted through “Labaeik” will be formally registered, tracked and managed through a clear process until resolution, with the aim of improving transparency, accountability and operational efficiency within the tourism sector.

The platform will address a wide range of tourism-related matters, including hospitality service standards, pricing concerns, tourism facilities, staff conduct and general visitor experiences.

Mazen Al Salhani said the launch reflects a broader institutional shift in how the ministry engages with visitors and tourism stakeholders.

“Labaeik reflects a broader institutional shift in how we engage with visitors and stakeholders across the tourism sector,” Al Salhani said.

“The objective is not only to improve responsiveness, but to establish a more accountable and transparent framework that transforms feedback into measurable improvements in service quality and visitor experience,” he added.

The minister also noted that the platform is expected to provide operational insights and sector-wide indicators that can help identify service gaps and improve tourism readiness as visitor demand grows.

The relaunch aligns with the ministry’s wider strategy to modernise tourism governance, strengthen cooperation between public and private sector tourism operators and rebuild confidence in Syria’s tourism industry as the sector continues its recovery and development phase.

More information about the initiative can be accessed through the Ministry of Tourism’s official communication channels.