Amazon's new offerings make India centre of fintech push | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN

Amazon's new offerings make India centre of fintech push

New Delhi

Amazon.com Inc has added insurance and even gold to its menu of financial services in India, to expand its customer base and attract more subscribers to its Prime loyalty program in a battleground growth market. The push ramps up competition as financial technology (fin-tech) rivals and their deep-pocketed foreign backers struggle for profitability in a predominantly cash-based economy where about 190 million adults do not have bank accounts.