Nestle backs International Whole Grain Day

Nestlé Breakfast Cereals announced its support to the International Whole Grain Day which aims to highlight the positive impact of whole-grain on nutrition, health, wellbeing, and sustainability. The event held yesterday at the European Parliament in Brussels has announced 19th of November as the first-ever International World Whole Grain Day.

This initiative is calling governments to prioritise whole grain in their national dietary guidelines and to help populations to increase their whole-grain intakes worldwide for healthier lives and a healthier planet. “We passionately believe in the power of whole grains. Studies show that people who regularly eat whole grains reduce their risk of heart disease, diabetes, and obesity,” said Olivier Degiorgis, Business Executive Officer, Nestlé Breakfast Cereals in the Middle East.

The USA recommends a minimum of three servings per day (equating to at least 48g). A recent survey done in KSA and UAE by Nestlé Breakfast Cereals shows that 86% of people in both countries do not know how many grams of whole grain they should be eating a day. For example, the 50 per cent of people surveyed in Saudi Arabia think they don’t understand the benefit of wholegrain while 39pc surveyed in UAE don’t know which foods they can find it in.