Lose to win: Turning wellness into a Way of Life

TDT | Manama

Email: mail@newsofbahrain.com

The Daily Tribune, News of Bahrain, and Strategic Publicity & Advertising Company W.L.L. (SPAC WLL) have jointly launched a new health campaign titled ‘Lose to Win’, promoting employee well-being while advancing Bahrain’s national breast cancer awareness efforts.

The campaign was inaugurated in the presence of Member of Parliament Dr. Maryam Saleh Al Dhaen, who praised the organisers for advancing a culture of wellness that benefits both employees and society. ‘Lose to Win’ encourages staff to undergo health and fitness assessments, followed by a three-month challenge to adopt healthier habits.

What sets the initiative apart is its results-driven reward system. Employees who achieve safe, measurable weight reduction will receive incentives equivalent to the percentage of weight they lose for the next three months. The idea is to make health improvement both fun and rewarding.

Linking ESG and Pinktober

Latha Unnikrishnan, Founder Director of SPAC WLL, said the drive reflects the social pillar of the company’s Environmental, Social, and Governance (ESG) commitments. “Well-being is one of the essential pillars of our ESG journey. Connecting this campaign with the Pinktober movement allows us to raise awareness about both physical fitness and women’s health, encouraging everyone to care for themselves and each other,” she noted.

Anjali Nair, Head of Human Resources and Campaign Lead, said the goal is to spark sustainable lifestyle changes. “This initiative isn’t about competition, it’s about transformation. We want our team members to find joy in taking care of themselves. By linking it with Pinktober, we’re also reminding everyone that awareness and early action save lives,” she said.

Model for Corporate Wellness

‘Lose to Win’ marks a new step for Bahrain’s media organisations, turning wellness into a structured corporate goal. The three-month programme combines health tracking with motivation, proving that social responsibility can begin within the workplace.

The campaign aims to make wellness a year-round commitment, fostering both a healthier workforce and a stronger sense of shared responsibility within the community.