Alba promotes child safety

Manama : Aluminium Bahrain B.S.C. (Alba) yesterday launched its child safety awareness campaign ‘Make the Right Choice for your Child – Booster seats’.

The launch held as a community event in Seef Mall, Seef District in coordination with representatives of the General Directorate of Traffic educated families about the importance of using booster seats for children in the age group of 4 to 8 years. The families were also given free booster seats along with a demonstration on how to use them correctly. 

Speaking about the campaign, Alba’s Chief Executive Officer Tim Murray said: “At Alba, safety is a top priority at all times and we want to spread our belief to the community as well. Through this campaign, we intend to raise awareness about booster seats, which are crucial in significantly reducing the risk of injury in older children.”

Alba will also conduct a three-day programme on its premises from April 24 to 26, 2016, to educate its employees about the use of booster seats for their children. Lectures and presentations will be given by authorities from the General Directorate of Traffic and representatives from Alba’s Safety, Healthy and Health (SHE) department. Alba will also distribute free booster car seats to eligible employees.

Further commenting on the campaign, Seef Properties CEO, Ahmed Yusuf said, “Health and safety is among our top priorities and we always welcome companies and organizations to launch such initiatives at our Malls as it is part of our social responsibility.”