Fast-fashion giant Shein’s Shares Fall in Long-Awaited Hong Kong Debut

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Hong Kong, China: Fast-fashion retailer Shein tumbled over nine percent on its long awaited Hong Kong trading debut on Tuesday after raising 1.7 billion dollars in a high-profile initial public offering.

The Chinese-founded e-commerce giant dropped from its listing price of HK$48.56 down to HK$44.00 shortly after markets opened.

The debut follows months of regulatory scrutiny that derailed the company's prior plans to list in New York and London before securing approval from Beijing in July.

Shein intends to use the capital raised during the offering to fund its technological capabilities and expand its international presence. 

The company relocated its headquarters to Singapore between 2021 and 2022 to mitigate global scrutiny, building a European audience of 156 million monthly active users by late 2025.

Although the firm recorded a net profit of 2.06 billion dollars in 2025, it recently swung to a 99 million dollar quarterly loss.

The financial downturn comes as key overseas jurisdictions, including the United States, France, and the European Union, implement stricter import duties and targeted fees on ultra-fast fashion shipments.